BRAVAS Blog

Openness Factor: What is it, and Why Should I Care? Openness Factor: What is it, and Why Should I Care?

Choice is a great thing…until we have too much of it. In 2004 Barry Schwartz released a book entitled The Paradox of Choice, where he argues that reducing consumer choices also reduces shopper’s anxiety.

When it comes to motorized roller shades, the fabric options alone can be overwhelming. There are literally thousands of options, and that is just Lutron fabrics alone! Different colors, weaves, styles, and materials. There are eco-friendly fabrics, fabrics that guard against UV radiation, and even fabrics with trademarked technologies featuring fanciful names. How do you know what fabric will work for you?

In this article, we are going to cover one of the most important, but also most confusing, qualities of a sheer roller shade fabric, its openness factor.

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