Should IMAX Be Worried?
If there is one thing worth leaving your home theater for, it's the IMAX experience. The stunning visuals and crystal-clear sound make this the one thing better experienced in a theater. However, IMAX might have a big competition coming from the company that has the authority in all things audio.
Dolby is to release new projection technology called Dolby Cinema to rival the coveted experience of IMAX and forever change what we see. 4K Ultra High Definition technology has been a game-changing front runner this year, especially when it comes to televisions. However, Dolby's plan to release an innovative theater projection system that utilizes High Dynamic Range will be altering the experience of what we see when we see a movie at the theater. High Dynamic Range or HDR will give viewers stark contrast and intense color by utilizing high-powered laser projectors. This technology will make the visual experience more intense than that of IMAX theaters. Dolby is calling their state of the art technology DolbyVision. According to Dolby, "It's beyond the number of pixels, it's about the quality of pixels." Dolby Cinema is slated to make its awaited debut in the Netherlands this December and will eventually expand further across the globe. When asked about this new, HDR technology, IMAX said they also have a new projection system in the development stages. Eventually, this unique experience could make it to your very own home as Dolby is working to expand HDR technology for television.
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