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We are BRAVAS.

We are Home Experience Designers.

We partner with homeowners, architects, builders, and interior designers to create seamless luxury residential experiences.

BRAVAS is the dominant Home Experience Designer in the United States, with a presence in 45 states and delivering 3,500+ projects annually. Focused on the luxury and super-luxury residential sectors, our 300-strong national team helps you live in harmony with your home.

Our suite of services spans the essential elements of the contemporary residence, from light and shade to sound and vision, climate and energy control, and safety and security.

Come home to a home like no other.

Every home experience we design is utterly unique, reflecting your DNA and tailor-made to your needs. We talk things through on your terms, making sure that every detail is individual, made-to-measure, and customized with care. We are dedicated to harmonizing the relationship human beings have with their homes, one property at a time.

Tailored to you.

Every aspect is made-to-measure and customized with care. From light and shade to sound and vision, we minimize the mundane and maximize the magical, to bring the luxury of liberation to your living space.
  • Enjoy the deepest sleep of your life with responsive light and shade technology that adjusts light or removes it altogether, even if it’s bright outside.
  • Cut out the noise with sound damping interiors and enjoy purity of sound with professionally designed and integrated audio systems.
  • Fine-tune your environment to suit you with climate control at your fingertips.

One touch control.

Life is complicated enough and, at BRAVAS, we know that time and convenience are the ultimate luxuries. So, one touch on a single control system can change anything in your BRAVAS home. Click, and day becomes dusk. Click, and the house becomes cooler. Click, and you’re surrounded by sound.

Creating harmony.

We work with architects, builders, and high-end tech companies, to build intuitive home environments perfectly attuned to your desires. Beyond luxury, we don’t just enhance lifestyles. We change the way you work, play, and live for the better every day.

Our Leadership

Mark Goldman

Mark
Goldman

CEO
About Mark

Mark Goldman is an Operating Partner at Presidio Investors and an accomplished media and technology executive.  Mark has founded multiple companies and held senior leadership positions with several multi-national corporations including Fox and Universal.  Mark also serves as the Chairman of Podium Entertainment and Reach Media Group.

Michael Lahr

Michael
Lahr

CFO
About Michael
Michael has extensive experience in finance and operations and has successfully led or advised companies ranging from start-ups to publicly listed corporations. He has been Interim CFO of numerous private equity owned companies, is a former Managing Director at the Blackstone Group, and has significant M&A and capital raising experience gained at both Lazard and Chemical Bank. He is based in Austin, TX.
Jeff Halloran

Jeff
Halloran

VP of Operations
About Jeff
Jeff Halloran, former owner of Dallas-based Audio Video Innovations, stands as a cornerstone in the establishment of BRAVAS. Following the merger, he assumed the role of General Manager at BRAVAS DFW, where his leadership has been instrumental. Recently appointed as the Vice President of Operations for our national team, Jeff continues to exemplify excellence in ensuring unparalleled satisfaction for our clients and team members nationwide. Beyond his dedication to our mission, Jeff is likely spending time with his wife, Amber, and running around with their boys, Luke and Noah.
Elizabeth Hoover

Elizabeth
Hoover

VP of People

About Elizabeth

Elizabeth is a tenured and highly accomplished human resources executive who previously served as the Chief People Officer at Torchy’s Tacos and before that held a number of leadership positions in human resources at Walmart.

Gen Sullivan

Gen
Sullivan

Chief of Staff

About Gen
Gen has experience in a wide variety of many different businesses where she has played a significant role in enabling teams to be more effective. Prior to joining BRAVAS, Gen has been the Director of Strategic Initiatives - Ottobock North America, Director/Chief of Staff to the Chief Sales Officer - Advanced Micro Devices, and has held roles in Business Management, Program Management, and Customer Experience and Loyalty. As the Chief of Staff, Gen serves as a conduit for communication between functions to ensure the company's strategic goals are met; partnering with internal teams and stakeholders to ensure proper coordination toward the achievement of BRAVAS' strategic priorities.

Join us. Grow with us.

We bring visionary thinking to people’s relationship with their home, working with our clients to ensure every home experience we design is unique and tailor-made to their needs.

Join us on our journey to bring Home Experience Design to America’s most luxurious homes.

FAQs

What does smart home automation really mean?
Smart home automation involves using technology to control various systems and solutions across your home, such as lighting, shading, HVAC, security, and entertainment from your device of choice including touchpads, voice commands or mobile apps.

This integrated solution results in greater convenience, efficiency, and enhanced control for a more comfortable and secure home environment throughout your living spaces. Smart automation can also include scheduling, remote access, and integrating devices to work together seamlessly to make daily living more accessible than ever for you and your family.
Which home automation system is the best?
The best home automation system depends on your specific needs and preferences. Popular options include leading brands like Control4 and Savant. Savant is known for its high-end, stylish solutions, making it ideal for luxury homes. Control4 offers a broad range of integrations and user-friendly interfaces. Whether for your whole home or various rooms, it's essential to consider factors like compatibility, ease of use, and the range of devices supported when choosing the best home automation system for you and your property.
How much does smart home automation cost?
The costs can vary greatly based on the sizing and complexity of your system. A standard setup in one room with a few smart devices may cost a few thousand dollars. A more comprehensive system, including integrated lighting, climate control, security, and audio-video solutions throughout the house starts around $20,000. High-end custom solutions for luxury homes can often exceed $50,000. This includes costs for design, labor and the components. It's important to consider both the initial investment and any ongoing maintenance or subscription costs!
How do I get the best lighting in my house?
Achieving the best lighting throughout your home involves a combination of natural sunlight, ambient lighting, task lighting, and accent lighting. Use smart lighting systems like Lutron to adjust the brightness and color temperature of your lighting fixtures. Layering different types of lighting lets you create a versatile and dynamic lighting environment for any situation or scenario. Consider using dimmers, motion sensors, and programmable scenes to enhance convenience and energy efficiency. Consulting with a lighting designer like BRAVAS can also help you tailor and customize lighting to your family's specific needs and preferences.
Is a home theater worth it in 2024?
A custom home theater can be a valuable addition to your home in 2024, especially if you enjoy hosting movie nights, sports events, and gaming. Advances in technology have made home theaters more immersive and accessible, with options like 4K projectors, high-quality surround sound systems, and comfortable seating that far surpasses what you'd experience in a commercial cinema.

The value of a home theater also depends on your lifestyle and how often you'll use it! For avid movie watchers or gamers, the investment can enhance your overall entertainment experience and increase your home's value in the long run. But it’s also great for families looking for unique ways to spend time together.
What's the difference between a home theater and a media room?
A home theater is typically a dedicated space designed to replicate the high-end cinema experience, with specific attention to acoustics, lighting, and seating arrangement. It often includes a large screen or projector, high-quality sound systems, and tiered seating. On the other hand, a media room is a more versatile space for various forms of entertainment, such as watching TV and movies, playing video games, or listening to music. Media rooms often have more flexible seating arrangements and can be integrated into common living areas. They're even perfect for an everyday hangout with friends and family!
Are motorized shades really worth it?
Motorized shades can be worth the investment for their convenience, energy efficiency, and enhanced control over natural lighting and privacy. They can be programmed to open and close at specific times, integrate with other smart home systems, and be controlled remotely. These settings can help regulate indoor temperatures, reduce energy costs, and protect your delicate furnishings from UV damage. Additionally, motorized shades can add a touch of luxury and modernity to every area of your home. Companies like Lutron offer motorized window treatments in many models including venetian blinds and drapes to easily find a match for your interior decor.
Is smart home security really worth it?
Smart home security systems offer enhanced protection, convenience, and peace of mind. They let you easily monitor your home remotely, receive alerts for unusual activities, and integrate with other smart devices like smart door locks and cameras. Features like remote access and seamless integration with other smart home systems make smart home security a valuable investment. While the initial cost may be higher than traditional security systems, the added benefits and potential insurance discounts can make it worthwhile.
How do outdoor sound systems and outdoor TVs really work?
Outdoor sound systems and TVs are designed to withstand various weather conditions while providing high-quality audio-video performance. Outdoor speakers are built with durable materials and can be strategically installed to create an immersive sound experience. Outdoor TVs are weatherproof, with bright screens to counteract sunlight glare - so you'll never have a sunny day ruin a game or movie viewing. These systems often integrate with your indoor entertainment setup, letting you effortlessly control them from the same apps and smart devices. Proper installation, including weatherproofing and positioning, is crucial for optimal performance!
Does my smart home work without the internet?
Some smart home features can work without the internet, depending on your system and devices. However, remote access, cloud-based services, and some advanced automation features typically require an internet connection. A robust smart home network system and connection are crucial as the foundation of your smart home. A well-designed network ensures that all devices communicate effectively and reliably, providing seamless integration and control. It also allows for the efficient handling of large amounts of data generated by multiple smart devices. Investing in a strong and secure network setup helps streamline and maintain the overall performance and security of your smart home, ensuring that it operates smoothly both online and offline!

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