While Albert Einstein never said, "the definition of insanity is doing something over and over again and expecting a different result," he probably should have. What prompted this thought are some of my observations surrounding the recent Bravas announcement. Since we announced the merger, the most common question I’ve heard has been “This hasn’t worked in the past, why will it work this time?”
Our answer is, as most would expect, we are not doing the same thing all over again. In fact, we are doing something truly different. The most notable of those previous attempts to consolidate luxury integrators was VIA. Without the insights, guidance, and support we have received from the VIA team, among others, Bravas would have likely never materialized. Those industry leaders have been generous with their support and honest with their feedback, and we are incredibly grateful for their support. With that support, we have created a plan to do things differently. I would like to use this opportunity to share with you some of our beliefs and some of the things Bravas has already accomplished – even in just a few short weeks.